So my brand of memory cards I use for my Nikon cameras I read on June 25th that Micron, the parent company of memory card maker Lexar, announced that it is ending its Lexar removable storage business. They are trying now to sell off that part of the business. It may be that Sandisk, Sony, Transcend, Toshiba, or some other card maker will pick up the business and we will continue to have Lexar memory cards available to photographers for the long haul, but photographers would certainly wonder what the quality of the product would become. Either way, Lexar cards will no longer be made by Micron.
The reasoning given for the change in the press release was to focus on “increasing opportunities in higher value markets and channels.” Translation? There ain’t enough money in memory cards.
Micron is exploring opportunities to sell all or part of the Lexar business. Let’s hope Sandisk or Sony purchases them. I love Lexar cards, they are reliable and very good quality and have the fastest writing speeds out there. So we will see what the future holds. I just went to Amazon and purchased a bunch more before they are no longer available.